sailor jerry

Revel In Rebellion 

Sailor Jerry is a spiced rum inspired by the rebel spirit of the tattoo artist who left his stamp on American counterculture. In this same spirit, we reclaimed his iconic pin-ups and transformed them into powerhouses, inciting women to ruffle a few feathers of their own.

 
 

Print

OOH

 

bar experience

Table tents and coasters (for when you need to tell creeps to buzz off).

 
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Photo booth

Photo strips will initiate dares for each photo-taker to complete before the night’s end.

 
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Art of the Bottle contest

To celebrate the brand’s rebirth, female artists are encouraged to revamp the Sailor Jerry girl. Artists can enter their designs in the Art of the Bottle contest for a chance to win a variety of prizes, including a feature at an exclusive pop-up.

 
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Sample Entries

 

Contest Social

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Pop-up Exhibit Invites

The winners for the Art of the Bottle contest will be featured at a special pop-up exhibit at Art Basel in Miami.

Wheatpaste posters in Wynwood Art District, Miami

 

Pop-Up Exhibit Party

Drinks, cool people, and bottle art by badass women will make for an unforgettable night.

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