NCAA March madness

Every year, Capital One releases a series of March Madness commercials featuring a tribe like no other—Samuel L. Jackson, Charles Barkley, and Spike Lee (with some notable cameos from Jennifer Garner, Magic Johnson, and more).

Before Capital One even launched on TikTok, they were determined to capture fans attention. So, we had to get creative (wink, wink). Inspired by the TV spot from Kristi Flango and Sarah Weigl, we came up with #OnTheRoadDuet. It went viral—165M views type-of-viral.

Oh, and it won some awards and recognition:

2023 Clios Awards Willie Singalong Bronze

2023 Shorty Awards Willie Singalong Finalist