NCAA March madness

Every year, Capital One releases a series of March Madness commercials featuring a tribe like no other—Samuel L. Jackson, Charles Barkley, and Spike Lee (with some notable cameos from Jennifer Garner, Magic Johnson, and more).

Capital One was looking for a way to capture the attention of fans on social. So, we came up with #OnTheRoadDuet (based on the TV spot below) to get people engaged and hyped for the tournament. It went viral—165.3M views type-of-viral—and won multiple awards and recognition from Clio, Austin ADDYs, and Shorty Awards.