Band-Aid

Be reckless

Band-Aids are no longer just for boo-boos. Introducing Demo: revamped and redesigned Band-Aids built to take a beating. Who better to test out them out than the people who do that on the daily: skateboarders.

 
 
 

Demo Band-Aids

Designed to withstand even the worst fails so skaters can get back on the board and try again.

 
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Ambient

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Guerilla

Band-Aid will slap stickers around cities in spots that are prime testing out tricks.

 
 
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Band-Aid Dispensers at Skate Parks

 
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Skate park tour

To get skaters hyped about the Demo release, a traveling skate park will go across the country, stopping at major cities along the way.

 
 
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Social

Skaters are invited to petition for Demo Skate Park to come to their city by sharing themselves trying tricks and “being reckless.” The cities with the most videos posted will be added to the tour list.

 
 
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 Skate park

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Merchandise

 
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Designer: Carey Gordon

Art Director: Sydney Lippman