Working on Capital One never leaves a writer bored. Whether it’s jamming out heckles for Samuel L. Jackson, creating stylized ticket giveaway content for the biggest tour of the year (I see you, Swifties) , or concepting dozens of on-trend TikToks, I’m always up for the challenge of making a bank feel ~fresh~.

Take a gander at some of the work I’ve been up to this year!

March madness 2023

Every year, Capital One releases a series of March Madness commercials featuring a tribe like no other—Samuel L. Jackson, Charles Barkley, and Spike Lee (with some notable cameos from the likes of Jennifer Garner, Magic Johnson, and Jim Nantz). This year, I was lucky enough to be a part of one of those TV spots, “Heckling Spike.”

With all the literal madness going on during the launch of the 2023 commercials, Capital One wanted a way to capture the attention of fans on social. So, we came up with #OnTheRoadDuet (based on the TV spot below) to get people engaged and hyped for the tournament. It went viral—165.3M views type-of-viral.

TAYLOR SWIFT—THE ERAS TOUR Ticket giveaway

It’s the tour no one can shut up about—and for good reason. As the presenting sponsor of the U.S. leg of The Eras Tour, Capital One wanted to connect with Swifties in an authentic way. That’s why we spoke to them in a language they know well: puzzles, teasers, and easter eggs.

Snagging the hottest ticket in town was no easy feat. So, we gave fans the chance to attend the show of a lifetime by correctly guessing the Era-specific code word during five monthly ticket giveaways.