Be #ATLCurious

Atlanta is full of things that keep you curious. But when the pandemic hit, many local attractions, cultural hotspots, and businesses began to suffer. So, they came to us to devise a fresh way to bring people back through their doors. We were tasked with naming, designing, and executing a debut brand campaign that encompassed this unique collation.

And thus, Atlanta Cultural Destinations was born.

Roles: Original Concept, Copywriter

 

Logo & Wordmark

Logo & Wordmark
 

Campaign Media

Each design features a collage that celebrates unique facets of Atlanta’s local attractions, from the College Football Hall of Fame to the Center for Puppetry Arts. Viewers can explore further by scanning the QR code contained within the logo, following on social channels, and keeping up with #ATLCurious.

 
 

OOH

 

Brand book