3% Conference
The 3% Movement is an organization built to eradicate inequalities within the advertising industry. Every year, people from all backgrounds come together to continue fighting for change at the 3% Conference.
The 10th Annual 3% Conference was held in Atlanta, GA, which gave us the perfect platform to create and activate a voter education campaign for conference attendees—tied loosely to Atlanta’s 2021 Mayoral race. We showcased the importance of voting local by highlighting the many ways our local government directly oversees aspects of our day-to-day lives.
Roles: Original Concept, Copywriter
